After weeks of rumors and speculation, it’s now official: Apple has
acquired Beats Music and Beats Electronics for a total of $3 billion.
“I’ve always known in my heart that Beats belonged with Apple,” Jimmy Iovine, co-founder of Beats, said in a press release obtained by MTV News. “The idea when we started the company was inspired by Apple’s unmatched ability to marry culture and technology. Apple’s deep commitment to music fans, artists, songwriters and the music industry is something special.”
Beats initially built up its brand and name through headphones — from in-ear options to powerful studio-ready versions. After that, other products, including speakers, hit the market. Then, earlier this year, the company launched a music streaming service, which allows users to access an immense library of music once they’ve signed up.
“I’ve always known in my heart that Beats belonged with Apple,” Jimmy Iovine, co-founder of Beats, said in a press release obtained by MTV News. “The idea when we started the company was inspired by Apple’s unmatched ability to marry culture and technology. Apple’s deep commitment to music fans, artists, songwriters and the music industry is something special.”
Beats initially built up its brand and name through headphones — from in-ear options to powerful studio-ready versions. After that, other products, including speakers, hit the market. Then, earlier this year, the company launched a music streaming service, which allows users to access an immense library of music once they’ve signed up.
0 comments:
Post a Comment